There are buyers galore who would like to increase their return on investment and are looking for real estate investment opportunities; virtually hundreds of people who are sitting on thousands of dollars deposited in accounts earning less than two percent and open to investment properties that could earn them more.
A colleague recently told me of two separate instances where her residential customers (not previous investors) expressed absolute dissatisfaction with the meager return they are currently collecting from their bank account and asked her to find them a rental property investment.
This is not surprising. I have been urging my real estate investment software customers for months to start calling their customers and asking whether they might have an interest in real estate investing.
If you are a real estate agent and you are not ready to work with rental income property (i.e., you cannot produce a rental property cash flow analysis presentation to a rental property buyer or seller) then you should listen up.
You’re not going to be effective with your customers unless you can show them what rate of return they can expect to receive from rental properties. Merely sending them listings from the MLS without a concise cash flow analysis is like trying to sell a house without letting the buyer preview it. It’s crucial to the decision making.
You must bear in mind that real estate investing is all about the numbers. If you truly want to succeed at converting your residential customers into real estate investors, you must be able to create clear and concise rental property cash flow, rates of return, and profitability analysis presentations.
Real estate investment software such as ProAPOD is not expensive; moreover as a tool in your real estate arsenal, it can make the difference between your ability to make the sale or not. In this economy, it just makes sense that you would want to take advantage of any opportunity you can to sell real estate; and this is really a great time to start selling rental properties.
